>Puro Pedo Magazine Advertising Consultant 
 Chicano Political/Cultural Satire Magazine

CASE SUMMARY:  Puro Pedo Magazine was created by a group of creative contributors to express their talents and share it with readers across the country. Although the magazine was available through free downloads online, there was still a cost associated with printing copies to pass around and distribute throughout many locations in Southern California.  

PROBLEM:  Because there was no revenue model, printing costs were coming directly from the Editor-In-Chief.  This was taking a toll on how much longer the magazine was going to be able to keep printing if they didn’t find an alternative solution soon.  

SOLUTION:  Created a revenue model by adding advertising to their magazine, including creating the media kit, consulting on the ad rates, contract obligations, overview on trade agreements with vendors, and a crash-course on selling techniques in advertising.  

Selected Case Summaries to be added

>805 Vigilantes Ongoing
Website | Online Strategy

>The Club Xchange In Progress
local event magazine/branding

>Terminal In Progress
hip hop artist/strategic planning

>Crime Stoppers of Ventura County In Progress
non profit/community outreach/online coordinator