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	<title>Elidet&#187; Marketing and advertising</title>
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		<title>Now is not the time to stop advertising</title>
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		<pubDate>Thu, 05 Mar 2009 08:13:24 +0000</pubDate>
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				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[small business owner]]></category>

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The state of the economy is filtering out the real entrepreneurs from the competition.  
&#8220;I&#8217;ve cut back on advertising because it&#8217;s slow.&#8221;
Small businesses and corporations alike are laying employees off, reporting loss in revenue and cutting back on as many expenses as they can.
Unfortunately, one big but common mistake many small business owners are making [...]]]></description>
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		<title>How do you sell ice cream when it&#8217;s raining?</title>
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		<pubDate>Wed, 26 Nov 2008 14:03:50 +0000</pubDate>
		<dc:creator>Elidet</dc:creator>
				<category><![CDATA[Selling Techniques]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[small business owner]]></category>

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		<description><![CDATA[The Ice Cream Man
My friend Hector owns an ice cream truck, a business he&#8217;s had since he was 16.  
It&#8217;s not his main source of income, as he does it purely for putting a smile on children&#8217;s faces, but he still markets his business so it can be as profitable as possible.
Occasionally, he invites me [...]]]></description>
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